Os Princípios Básicos de Geotargeting

Os Princípios Básicos de Geotargeting

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Per-impression buying: By bidding on individual impressions instead of a predetermined fixed price, RTB offers a cost-effective method of ad purchasing that prevents overspending.

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An individual's browser history is more difficult to determine on mobile devices.[16] This is due to technical limitations that continue to make the type of targeting and tracking available on the desktop essentially impossible on smartphones and tablets.

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Real-time bidding differs from static auctions where advertisers can only bid for several thousand impressions in single package deals. This makes static auctions less efficient than RTB for advertisers as well as publishers.

Publishers sell ad space on their websites, and advertisers buy it to display their ads to a target audience. RTB decides which ad to display on a particular sitio. Traditionally, there are 3 main players involved:

Simplifying media buying: RTB eliminates the need to contact individual publishers, so advertisers don’t need to engage in long back-and-forth negotiations before purchasing digital ad space.

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For advertisers: RTB means more streamlined, efficient and targeted buying. It provides them with the ability to fine-tune targeting and focus on the most relevant inventory results in higher ROI. Ultimately, users see more relevant ads.

This, in turn, yields better ROI and higher eCPMs. RTB also allows advertisers to adjust their campaign budgets in real-time in order to optimize campaign performance.

Improved performance: RTB allows advertisers to use one dashboard interface for their campaign, rather than communicating with multiple publishers at once.

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